Blog and Content Writing Services
Providing unique, interesting, and original content is an art form in this age of ever-increasing amounts of information in every imaginable format. Content must be a crucial part of your strategy if you run a business with a digital marketing presence. From email newsletter writing to website copy, we live in a text-driven world fueled by search engines. Ensure your business engages your customers and is optimized for search with relevant content that piques their interest and allows your ideal clients to know, like, and trust you.
Content Writing Services
We offer a variety of content writing services to fit your business needs:
- Website copy
- Email newsletters
- SEO-optimized content
- Ad copy
- Social media captions and posts
Why Content Should Be A Part Of Your Digital Marketing Strategy
In digital marketing, “content is king.” Engaging content that helps your customers get to know you and answer their questions increases your business’ authority. It allows potential clients to see your brand as the guide who will help them solve their problems. Content can be created and shared on many channels, such as monthly blogs posted on your website or weekly email blasts to your list announcing new products or services.
Blogs are also an excellent way to drive organic traffic to your website, using relevant terms and phrases your target audience searches regularly. Search engines like Google rank content on results pages based on how well your content answers a user’s inquiry. Engaging blog content gives your business the opportunity to be featured in this list. Content is also a great way to direct clients to valuable resources that answer some of their most common questions, so your team can focus on providing services instead of answering fundamental questions about your business. Content can be repurposed in many ways, such as social media posts and email marketing. This allows your business to consistently stay engaged with your audience so they think of your brand when ready to utilize your service or product.
Our content creation process begins with an in-depth client interview during onboarding. We’ll get to know you and your brand and learn about your ideal clients. We’ll also discuss your goals for the content and the frequency of posts. For recurring content such as blogs and emails, we’ll take what we discussed in our interview and develop a content calendar featuring relevant topics. Once you’ve reviewed and approved the content calendar, our team will deliver ready-to-publish content monthly for your review. All content is checked for spelling, grammar, structure, and plagiarism and is proofread by our team before being sent to you for final edits and approval. Then, we’ll take care of uploading your content to your website.
Why Work With Us
We work with a fantastic team of writers who are experienced in writing about legal and other professional service topics. We work with you to generate relevant ideas and develop easy-to-understand and digestible content for clients and consumers who may not be familiar with legal jargon and terms. We help your brand become an authority in your space, so customers trust you and choose you over competitors.
Content Writing and Strategy from Southern Cross Media of Central Florida
Whether you need ongoing blogs, new content for your website, ad copy, or newsletters, we will create compelling articles and eye-catching media to attract your audience. We are proud to serve legal and professional service brands throughout Central Florida. Please contact us online or call us at 321-356-5350 for a free consultation.