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Online Advertising (PPC)

Get In Front of Clients
Actively Searching Right Now.

Google Ads, Local Service Ads, and social media advertising with precision targeting — every dollar of ad spend working at maximum efficiency for your practice.

Top 3
Ad positions for your keywords

Paid Advertising That Pays Back

While SEO builds long-term authority, paid advertising delivers immediate visibility. When someone searches "car accident attorney Orlando" today, Google Ads can put your firm in the top three results within hours. For practices in competitive markets, PPC is often the fastest path to new clients.

We manage every aspect of your campaigns — from keyword research and ad copy to bid management, landing pages, and conversion tracking. You get transparent reporting and know exactly what each lead cost.

2x
Average ROI on Google Ads for professional services
65%
Of high-intent clicks go to paid ads
LSA
Google's pay-per-lead ads — only pay for real contacts

Advertising Services We Manage

🔍

Google Search Ads

Appear at the top of Google results when prospects search your high-intent keywords. Pay only when they click.

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Local Service Ads (LSA)

Google's pay-per-lead format for professional services. Only pay when a qualified lead actually calls or messages you.

🎯

Retargeting Campaigns

Re-engage visitors who left your site without converting — keeping your firm top of mind as they make their decision.

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Social Media Ads

Facebook and Instagram ads targeting your ideal client demographics, interests, and life events.

Our PPC Management Process

  • Keyword Research & Competitive Analysis — identifying high-intent keywords and understanding what competitors are bidding on
  • Campaign Structure & Ad Copy — tightly themed ad groups with compelling, compliant ad copy tested against each other
  • Landing Page Optimization — dedicated landing pages that convert clicks into inquiries
  • Bid Management — continuous monitoring and adjustment to keep your cost-per-lead as low as possible
  • Conversion Tracking — calls, form submissions, and chat inquiries tracked back to specific ads
  • Monthly Performance Reports — spend, impressions, clicks, leads, and cost-per-lead for full transparency

Want to know what Google Ads could generate for your practice?

We'll audit your market, estimate realistic lead volume, and project ROI — all for free.

Get a Free PPC Audit →

Frequently Asked Questions

What's a realistic budget for Google Ads for a law firm?
It depends heavily on your practice area and market. Personal injury and criminal defense are among the most competitive verticals — budgets of $2,000–$10,000/month are common. Niche or less-competitive practice areas can see strong results with $500–$2,000/month. We'll give you an honest estimate after reviewing your market.
What are Local Service Ads and should I use them?
Local Service Ads (LSAs) are Google's pay-per-lead ads for professional service businesses. Unlike regular PPC where you pay per click, you only pay when a verified lead contacts you directly through the ad. They're excellent for attorneys, doctors, and service businesses. We recommend them for most of our professional services clients.
How quickly will I see results from paid ads?
Typically within the first week — unlike SEO, paid advertising delivers visibility immediately. The first 30 days are a learning and optimization phase where we refine targeting and bids based on real performance data. Most clients see a meaningful stream of leads within 30–45 days of launch.