Charles Kiester
Founder & President · Southern Cross Media of Central Florida LLC
A Career Built at the Intersection of
Law, Business & Digital Marketing
Charles Kiester has spent over three decades at the forefront of the legal and professional information industries — first as a Senior Account Executive with Thomson Reuters, and now as the founder of Southern Cross Media of Central Florida LLC.
At Thomson Reuters, Charles managed a tri-county Central Florida territory where he developed $1.6 million in new and renewal contract sales, serving a diverse customer base of more than 400 law firm accounts. He was also part of the early days when Thomson Reuters acquired FindLaw — one of the leading providers of marketing and business development solutions for law firms — giving him ground-floor insight into how digital marketing transforms legal practice growth.
This experience forged a deep, first-hand understanding of the unique challenges attorneys and professional service providers face: compliance-sensitive marketing, high-stakes client acquisition, trust-based relationships, and a market where reputation is everything.
"Attorneys serve a vital purpose in regulating society and creating positive change by holding responsible parties accountable," Charles says. "In this business and market, change is constant — and I've seen it from every angle."
University of South Carolina — Business Administration / Marketing BA
Darla Moore School of Business — Business Administration / Marketing BS
Senior Account Executive — Legal & Professional Information
Managed tri-county Central Florida territory, developing $1.6M in new and renewal sales across 400+ law firm accounts.
Digital Marketing for Law Firms — Ground Floor
Was part of the team when Thomson Reuters acquired FindLaw — gaining first-hand experience in digital marketing solutions built specifically for law firms.
Founder & President — Southern Cross Media of Central Florida LLC
Launched SCMCFL to serve law firms, medical practices, and professional service providers with personalized, results-driven digital marketing — bringing enterprise-grade strategies to small and medium-sized businesses.
"The insights learned over the years afford me the opportunity to serve the legal and business market in ways that help stand out from the crowd. Change is constant — and I've seen it from the perspective of both a large corporation serving small businesses, and as a small business owner myself."
Orange County Bar Association
Active sponsor of the OCBA — maintaining close relationships with the legal professionals and attorneys we serve throughout Central Florida.
Central Florida Trial Lawyers Association
Member of the CFTLA — staying engaged with the trial lawyer community and understanding the evolving needs of litigation practices.
University of South Carolina
BA — Business Administration / Marketing. Darla Moore School of Business — BS Business Administration / Marketing.
Thomson Reuters / FindLaw Alumni
35+ years in the legal and professional information industry, including the early days of FindLaw — one of the pioneering legal digital marketing platforms.
Community Volunteer Service
Coalition for the Homeless · Love Wins program at All Saints Episcopal Church · Board of Directors, Canterbury Conference Center.
Expertise You Can Trust
35+ years in your industry means we understand your clients, your compliance environment, and what it actually takes to grow a professional practice online.
Personalized — Not Packaged
No one-size-fits-all plans. We analyze which channels will benefit your business most and build a strategy around your individual needs and goals.
Communication Above All
We're here when you need us. Transparent reporting, regular check-ins, and a direct line to the person who's actually working on your account.
Integrity & Faith
We operate with the same professional standards we expect from our clients — honesty, follow-through, and doing what's right even when no one's watching.
Our Content Approach — Built Around Your Voice
📋 Year-Ahead Content Planning
In our client interviews we develop the topics our content writers will produce up to a year in advance. This gives you a track to run on — so you can focus on your clients while we handle the content strategy.
✅ Quality-Checked Before Publishing
All articles are run through a program to check for grammar, structure, and plagiarism — then proofread by staff — before being sent to you for final edit or approval.
🎯 Multi-Format Content
Whether you need ongoing blog posts, new website copy, ad copy, or newsletters — we create compelling articles and eye-catching media designed to attract your target audience.
🔄 Flexible — Change When Your Needs Change
Partnering with us is not a one-size-fits-all arrangement. You elect the services you need and won't be tied to a plan that no longer fits if your marketing needs shift.
Ready to Partner with us?
Call us at (321) 356-5350 for a free consultation. We'll review your current digital presence and develop a strategy tailored specifically to your practice.