Search Engine Optimization (SEO)
Can a potential client search online using industry buzzwords and find your business? An integral part of almost any business’ marketing strategy is how to be seen and found online. Search Engine Optimization (SEO for short) optimizes your website to be easily readable and categorized by search engines like Google. This makes your website more likely to appear when potential clients search terms relevant to your business. SEO is constantly evolving, so working with a digital marketing agency will help you get results for your business.
Contact Southern Cross Media of Central Florida today for a free consultation!
SEO for Law Firms and Professional Service Providers
An effective SEO strategy has three primary elements: content creation, technical SEO, and backlink building. Content creation refers to your website’s on-page content, such as the words on your web pages and blogs. By using targeted terms throughout the content, optimized headers like H1/ H2s, title tags, and meta descriptions, search engine bots can crawl the page and categorize what it’s about. When someone submits a search inquiry that uses similar terms that your website is optimized for, Google is more likely to display your business website in the search results.
Technical SEO refers to the behind-the-scenes elements of your website, such as alt-tags, site speed, and mobile-friendliness. These are all important factors in how Google displays listings on search result pages. Backlinks are also an important part of any SEO strategy. Like word-of-mouth advertising, someone who refers you to someone they know is huge for getting new revenue for your business. Backlinks work as the internet’s form of word-of-mouth advertising and is when a third-party website links to your website as a trusted source of valuable information. This improves your website’s reputation and makes it more likely to be ranked higher on result pages.
SEO Implementation with Southern Cross Media of Central Florida
How SEO works can be mysterious for business owners. With Google’s ever-changing algorithms, it’s hard to keep up on your own. Our team stays up-to-date on the latest SEO best practices to ensure successful results. We understand that SEO requires several actions, all working in concert to produce the desired outcome of being seen and found online. Once you’ve signed on with our team, We will conduct an initial site audit to search for areas of improvement. We will then develop a strategy to revamp necessary pages and produce regular, optimized content on your website, such as blog posting.
Why Choose Us?
Many agencies offer SEO services, making big promises and then under delivering. When you partner with us, you’re in good hands and get the security of working with a trustworthy, local brand. You’ll work with our team of real people to get real results. We provide stand-alone SEO services and incorporate SEO into our other digital marketing services, such as content writing and pay-to-click online advertising.
Take the mystery out of SEO by working with our digital marketing agency in Central Florida. Call us today at 321-356-5350 to get started!